While the world has been consumed by 'Linsanity' one team have been going about their business in a quiet yet clinical way.
The Spurs have a 0.719 win percentage and are currently looking unstoppable.
They were 11 points behind to Utah Jazz last night but fought back to win 1106-102.
So who are the driving forces for the Spurs?
Star man is French born Tony Parker, former husband of actress Eva Longoria.
He is averaging more than 19 points per game, and scores four out of every five free-throws.
Other stars of the streak include Tim Duncan and DeJuan Blair.
So can they win the NBA Championship?
They seem dead-certs for a play-off spot, and probably a top two seeding.
The number one seeds at present? The Oklahoma City Thunder, who they face on March 16.
But they have several games to negotiate before then, and the most relevant question to ask right now, is how much further can they extend the streak?
The Boston Celtics set the benchmark in late 2010 with a 14-game winning streak and equaling that at least has to be their target.
The games come thick and fast, Portland tonight and Denver on Thursday, but the most exciting one to look forward to is the clash on February 29 against number two seeds in the Eastern Conference, the Chicago Bulls.
After that? Two more games and then Jeremy Lin's Knicks on March 7.
How far can the Spurs go? Can they win the championship?