The addition of Rosenfeld marks Baird’s continued growth and expansion in the Consumer sector. Baird recently added two other senior investment bankers, Jason Abt, Managing Director, and Chris Harned, Managing Director, each of whom have extensive Consumer sector expertise. The firm has completed several high-profile M&A and equity transactions in the Consumer sector recently, including: Augusta Sportswear, Body Central, CamelBak Products, Caribou Coffee, Dunkin’ Brands, Ignite Restaurant Group, Michael Kors, RC2 Corporation, Vera Bradley, Vitamin Shoppe and Wolverine Worldwide.
'We are very pleased that Rob has chosen to continue his career at Baird', said Steve Booth, Director of Baird’s Investment Banking group. 'Over the past several months we’ve made a considerable effort to expand and enhance our Consumer franchise, including hiring Rob and other seasoned bankers who have a strong track record in the space. These additions in talent continue to pay dividends, as Baird has built tremendous momentum in the sector and is well positioned to earn more market share'.
Prior to joining Baird, Rosenfeld was a Director in the Mergers & Acquisitions group for BMO Capital Markets in Chicago, focusing principally on middle market food, consumer and retail clients. He was also a Senior Manager with Cap Gemini (formerly Ernst & Young) where he was responsible for strategic and operational transformations for food, consumer and industrial organizations. Rosenfeld received his MBA with honors from the University of Chicago Booth School of Business and a dual degree in Business (Finance and Marketing) and Liberal Arts (French) from Washington University in St. Louis.



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