The Service Employees International Union (SEIU) has launched a national online advertising campaign calling on JP Morgan Chase CEO Jamie Dimon to meet with striking Houston janitor Adriana Vasquez, with the tagline 'Call Me, Jamie'.
The online ads, which feature images of Dimon and Vasquez and allow viewers to send an email appeal to Dimon, are running in New York, Washington, Boston, Los Angeles, Chicago and Houston.
The ads call attention to an episode in Washington last month in which Dimon, testifying before the House Financial Institutions and Consumer Credit Committee, was confronted by Vasquez regarding low wages for janitors at the JP Morgan Chase tower and other Houston office buildings.
Dimon asked Vasquez to call his office in order to set up a meeting, but Vasquez’ multiple calls to Dimon’s office have not been returned.
Janitors in Houston, who are paid as little as $9,000 a year, have been on strike for three weeks protesting unfair practices by cleaning companies employed by JPMorgan Chase and other Houston building owners. The online campaign contrasts the janitors with Dimon, who pays himself $9,000 every 49 minutes leading a company that reported $19bn in profits in 2011.
The ads will run on more than 1,000 websites, including the New York Times, Boston Globe, Washington Post, Houston Chronicle, the Nation Magazine and other national publications. Additional ads have also been launched tying national real estate firms Brookfield Properties to poverty wages in Houston.
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