Here are some telling financial figures on summer spending for supporters to digest, and they focus on the clubs who finished in positions 4th to 8th in the Premier League last season.
With only the top three guaranteeing automatic Champions League qualification, fourth have to go through preliminary rounds at best, or risk what happened to Spurs last season, such a finish is more important than ever.
In the words of Del Boy, 'Who Dares Wins' - But it seems of the chasing pack, only Chelsea are pushing the boat out financially.
Chelsea aside, Liverpool, Newcastle, Spurs, and Everton have just a £3 million net spend between them. Everton are not necessarily expected to be splashing the cash, but after their 7th place finish last season above rivals Liverpool, they certainly can't be ignored.
Tottenham: Spend - £19 million (Sigurdsson £8m, Vertonghen £11m) Income - £17 million (Corluka £6m, Kranjcar £6m, Pienaar £5m) Overall net - £2 million.
Newcastle: Spend - £1.5 million (Gael Bigirimana £1.1m, Curtis Good £400k) Income - £5 million (Leon Best £3.3m, Fraser Forster £2.2m) Overall net - Minus £4 million.
Everton: Spend - £5 million (Steve Pienaar £5m) Income - £3.3m (Tim Cahill £1.1m, Joseph Yobo £2.2m) Overall net - £1.7 semillion.
Liverpool: Spend - 11 million (Fabio Borini £11m) Income - £8.5 million (Alberto Aquilani £7.7m, Dirk Kuyt £800k) Overall net - £2.5 million.
Overall net spend for Tottenham, Newcastle, Everton and Liverpool so far - £2.2 million
And big spending Chelsea: Spend £65 million (Marko Marin £7m, Eden Hazard £35m, Oscar £22m, Thorgan Hazard £880k) Income: 396k (Loan fee for Kevin de Bruyne £396k) Overall net £64.6 million.
So do the figures tell the whole story, or are the clubs just running themselves in proper fashion? Or do you believe the clubs are failing to grasp the mettle and push on?
They are all likely to change of course, Liverpool could yet lay out a big fee for Joe Allen, but also land a sizeable amount if they sell Daniel Agger. But this is an illustration of where we currently are.
By contrast, Arsenal in third have kicked on, spending £34 million overall net, and Manchester United £15 million net. Manchester City are yet to make their move, but it appears that Chelsea will clearly be the biggest threat to the big three.
Are the other four missing an opportunity to push themselves into the mix?
Fees source: Transfermarkt
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