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Five things which will happen if ticket prices continue to go up

posted: 7 months ago

A Billion Dollars

The recent news that ticket prices in football are going up four times faster than inflation is alarming. Here are five things which are likely to happen if they are not reduced.

Attendances

Attendances will eventually go down because normal football fans are going to be priced out of watching games. Fans will have no choice but to pay way over the odds and with the cost of living greater than it has ever been, many fans will simply choose to save that cash to spend on food and bills. There will be more fans paying for one off tickets as opposed to season tickets so there is no doubt that attendances will decrease and will be random.

Atmosphere

The atmosphere at many live football matches will be lost. It is common for groups of fans to go along to a match on a Saturday afternoon, have a drink before the game and then sing their hearts out while the match is taking place. Fewer fans will mean fewer people to create a real atmosphere which is a shame as there are so many historic and feisty derbies all over the British game.

TV

The cost of watching football on TV will go up. Ticket sales are one of the main ways that football clubs bring in revenue. If fans aren’t going to games then greater pressure is going to be placed on broadcasters to pay more for the rights to show live matches. The knock on effect of this comes back to the user, who will be asked to pay more for a subscription to a sports channel as a result.

Commodities and Merchandise

Similar to the TV aspect, clubs are going to start charging more for things like a pie and a cup of tea at a game as well as the latest shirt in the club shop. This is another knock on effect that will happen if attendances start to go down. Merchandise is a great revenue stream for larger clubs but it will virtually mean an end to this line of business for smaller clubs across the UK.

The Teams

Lower attendances means less cash which means better players at smaller clubs will be moved on. This will affect the team because it could man a side that previously had decent support and a decent squad will be faced with the prospect of possibly being relegated from a league because they cannot afford to pay their players what bigger clubs are willing to offer.

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