This January or summer is not going to trigger any massive cash bids for stars to join Liverpool. - Unless Wesley Sneijder rocks up at Anfield as has been suggested.
They seem intent on creating something special based around young teenage players which will nurture and develop success over the coming seasons. It could be a vision, it could be a product of the club’s current financial structure.
Brendan Rodgers had a difficult job when he joined Liverpool at the start of the season but he has helped key young players at the club to develop superbly; Raheem Sterling, Andre Wisdom and Suso among many others.
“John Henry said we want to win but we don’t just want to win once, we want to build something which keeps winning. If we’re going to do that then we need to do it from the ground up with young players, so that when you start winning you have still got the majority of that group,” Ayre told the Liverpool Echo.
So if you’re a Liverpool fan, don’t think the club is going to be spending millions to get the likes of Xabi Alonso back at the club or millions on a contract to sign Wesley Sneijder, judging from Ayres comments it is unlikely to happen.
What you can expect is further investment into the club’s academy and youth teams as well as the arrival of some of the best youngsters from around the world in generally cheaper deals.
It does all make sense because Liverpool needed a reaction, they needed an idea which would drive the club back to their glory days and make a dent in Manchester United’s dreams for football domination.
At times, Liverpool have played some of the best football the Premier League hasn’t seen since the days of the invincibles at Arsenal. The fact that the majority of the side are younger players makes this all the more encouraging.
Ayre has even suggested the club will not consider signing any player over the age of 23/24 regardless of their reputation or what it may mean for the club commercially away from the pitch.
He’s also claimed that there is no need for Liverpool to add experience to the side which is already provided by Steven Gerrard, Martin Skrtel and Luis Suarez among others.
It’s an interesting approach but the key question is whether it will pay off in the long run. If they change their mind and it's all a bluff and Sneijder does arrive, then Ayres will look pretty foolish.
If he doesn't, then it will underline the Reds commitment to his transfer philosophy, whether his comments are welcomely received or not.
If you’re a Liverpool fan, let us know if you’re happy with the club’s transfer policy and youth stance.
image: © ekilby