Chelsea have been blocked in their bid to build a new super stadium on the site of the Earls Court Exhibition Centre.
The club was hoping to develop a bigger stadium than Stamford Bridge which would allow Chelsea to attract roughly 20,000 more fans to each home game.
However, the local council has rejected the proposals and has instead granted permission for 7,500 new homes to built on the site in the form of flats and apartments.
Chelsea are thought to be keen on finding additional ways to increase revenue considering the imminent Premier League Cost Controls and the existing UEFA Financial Fair Play rules.
If they do want to build a new stadium, then it’s going to have to be somewhere else.
“There really is no place for Chelsea within the Earls Court redevelopment and it remains the council's firm belief that the future of Chelsea is best served at their historic home,” said council leader Nicholas Botterill as on espn.co.uk.
Chelsea have previously been foiled in their attempts to develop a new ground as a Malaysian firm prevented them from using the Old Battersea Power Station site last year.
The club also need to consider the fact that their supporters own a chunk of Stamford Bridge which they will need to buy back to force the club to move away from the current site.
The idea of expanding or modifying Stamford Bridge has been raised but is likely to meet further difficult in terms of supporter permission and council permission.
Another option could be sponsorship along the same lines that Manchester City and Arsenal have taken.
The Emirates Stadium and the Etihad Stadium both bring in hundreds of millions of pounds in revenue for their respective clubs and this could be something Chelsea are forced into doing over the next few seasons.
This would certainly solve any issues the club has in terms of meeting financial rules and regulations but it’s likely to be met with the same opposition as West Ham’s proposed move to the Olympic Stadium and Newcastle’s re-branding of St James’ Park.
However, West London is a rapidly developing area of the city with little options in terms of potential sites so the options are running out.
Chelsea fans, do you want a new stadium? What are the alternatives?
image: © Ben Sutherland