As the major console makers Sony and Microsoft gear up to unleash the next generation of gaming devices, the financial markets have responded positively, with game markers gaining a boost.
According to a report by the Wall Street Journal, Sony's planned announcement for tonight has game publishers riding high in the markets, as the PlayStation 4 is viewed as a much needed shot in the arm for the business.
Shares in game companies have surged as a result, with investors apparently keen to get in on the ground floor of the new cycle of games consoles.
Major publishers Electronic Arts, Activision-Blizzard,Take-Two Interactive Software and Ubisoft have averaged gains of 35 per cent, according to the article.
Sony's planned announcement for tonight is anticipated to unveil the PS4 to the world, with rumours suggesting two models set for release by Christmas 2013.
However, suggestions have been made that the console may not see a European release until early-2014.