Personally I am not a fan of the most recent Paddy Power adverts. For me they strike me as one of those things like ITV football commentary. I know somebody must like it because I am constantly getting Adrian Chiles jammed down my retina, Jim Beglin’s ‘anti anything that isn’t Liverpool related’ commentary and the warped ramblings of Andy Townsend poisoning my brain. Yet still it continues and the same is said about these ridiculous Paddy power adverts with the made up team Atletico Kebab and Gregos Traitorelli.
The only one I did like was the one with the blind footballers who ended up kicking a cat. I thought that was pretty clever and made me get eerily close to a laugh; a snigger if you may. As I was picking up my sides however the general public reacted differently. That advert was the most complained about ad in the UK back in 2010 even though I am sure ‘Tiddles’ was unharmed.
The betting industry is an extremely competitive market and whether you have Ray Winstone’s detached head, incredible Italian Tiziano Crudelli or Paul Kaye asking Victor Chandler to ‘butter’ him up several avenues of advertising must be explored in order to beat your competition.
Paddy Power is one such company who have been thinking out the box and it unfortunately seems to get them in trouble more often or not. This week it has happened again in regards to their ‘second jobs for substitutes’ campaign; suggesting that consistently benched players could be cleaning the toilets, selling refreshments or stewarding games in the time they aren’t on the pitch.
But it appears they have taken it too far in terms of their billboard campaign.
After posting a billboard outside Stamford Bridge targeting Fernando Torres his club Chelsea could reportedly threaten the Irish company with legal action and a similar theme is occurring at The Emirates. Just to the left of the box office as you approach there stands a giant billboard asking if Andrei Arshavin could clean the toilets; and what the Russian for plunger is?
Of course this is not the first time Paddy Power has got in trouble in regards to an Arsenal outcast. Nicklas Bendtner was fined £80k for revealing the company logo on his boxer shorts after scoring at Euro 2012 this summer; a fee the company actually paid for itself.
In my eyes it just seems a load of old fuss about nothing. I mean where has the good old fashioned British sense of humour gone?
Oh, and the Russian for plunger is ‘поршень’ … apparently!
image: © Ronie Macdonald