The Mayor of London was back in Tech City to take a tour of the new London HQ of massively popular online merchants Amazon.

Boris Johnson was treated to an exploration of the impressive 47,000 square foot, 8-storey building that houses the heart of Amazon’s UK tech operations for future projects. Dubbed the ‘Global Digital Media Innovation Hub’, Amazon’s Tech City centre will focus on expanding the company’s newer interests in TV and film streaming services including LoveFilm.

As Amazon moves beyond its core services of online retail of consumer products, the company has demonstrated eagerness to engage with established players in new markets and beat them at their own game. Amazon has said that their new centre will drive that innovation and provide over 100 new vacancies for administration, IT jobs and technical support, as well as a number of existing staff who will be heading to the new headquarters.

The Mayor said: “It’s fantastic to welcome Amazon’s new tech hub to London, giving the capital yet another vote of confidence from the world’s leading innovators. Boosting London’s tech and media workforce is key to driving the capital’s economy and helping to create jobs and growth.”

East London’s Tech City has been gathering similar success stories as the area thrives by attracting the investment of international players in the tech and media industries, not to mention scores of enterprising new startups. The wave of entrepreneurialism has marked London – and specifically this East London hub – as a prime location for talented professionals looking to join both old and new tech firms offering web design, development, social media and project manager jobs.

The centre’s new managing director, Paula Byrne, said: “The number one reason that we located the new Amazon Development Centre in London is because we believe that the capital is brimming with world class tech talent. We are now looking for the most innovative and creative people to join us in designing and developing the next generation of TV and film services for a global audience.”

Boris Johnson even went on the say that the Silicon Roundabout could outshine the USA’s Silicon Valley, such is the powerful draw on technologically innovative companies from across the world looking at London. The positive comparison demonstrates just how successful and influential the area could become in the near future as it continues to attract investment from widespread new sources.

Image source: BackBoris2012