ZoZuidas was set up by three Amsterdam girls working as M&A lawyers and bankers in the Amsterdam equivalent of the City of London. In a European capital that is notorious for its free trade, business was soaring up until 2008. Unfortunately, the lowlands suffered deeply from the crisis. After three months of declining billables and all day Facebook marathons, they started to write about their habitat, looking busy, observing the crisis. For the Dutchies out there, you can follow them on www.zozuidas.blogspot.com, and read more stories about Amsterdam office live in their novel: Overwerk & Achterklap in de Amsterdamse kantoorjungle (Overtime & Backbiting in the Amsterdam Office Jungle).