BNY Mellon Names Chief Marketing Officer

BNY Mellon

BNY Mellon has named Judy L. Hu as chief marketing officer, effective Feb. 1, 2013.

Widely recognized for her global expertise in brand-building and business-to-business marketing, she will report to R. Jeep Bryant, executive vice president for marketing and corporate affairs. Hu joins BNY Mellon from General Electric Company, where she has served as global executive director of advertising and branding since 2002.

While at GE, Hu was a key architect behind the repositioning of the company's historic brand through campaigns including Imagination at Work and 'ecomagination'. Hu drove innovation across all media in key markets around the world, winning dozens of awards for effectiveness and impact. In addition, Hu developed strategies to engage clients and communities through signature sponsorships globally.

'In recent years, BNY Mellon has significantly advanced its leadership position in investment management and investment servicing, creating a company with a powerful focus on helping investors succeed', Bryant said. 'Judy has a proven track record of building brands that reflect the strength of the business. With her expertise and leadership, we will continue to build our brand by demonstrating our commitment to delivering excellence and to being invested in the success of all of our stakeholders'.

Hu's 30-year career spans the publishing, agency and corporate sectors. Her experience at advertising agency Leo Burnett took her to Hong Kong for several years, where she was responsible for a broad range of clients including United Airlines.

During Hu's six years in leadership positions at General Motors, she created a diversity marketing team to engage minority stakeholders in the GM brand and led advertising and sponsorship initiatives.

A native of Detroit, Hu has a master's degree in business administration from Yale University and a bachelor's degree in English and American Literature from Harvard University.

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