The fans pay top dollar for front row NBA seats, but it comes with a risk.
Kevin Durant has an unerring accuracy when shooting the ball, and also when deflecting it too, as one female spectator found out to her cost last week.
Oklahoma City Thunder's Durant was blocking a pass attempt on the road at Phoenix, when the ball rebounded and landed right on the woman's head.
The nice guy that Durant is, he went to check on her - and through it all she kept hold of her drink, not spilling a drop.
Check out the video below...
image: © Keith Allison