The Ads of Super Bowl 2014

Soda Stream Ad

Or Super Bowl XLVIII, for those who want to be exact about it.

Which makes me wonder: how up are you on your Roman Numerals? Do you remember that a smaller number in front of a bigger number means you subtract the smaller number? And that this is required because you are never allowed to have more than three of the same symbols in a row? (My smarty pants husband just told me that. I don't remember that part at all.)

And why are we using Roman Numerals at all? Is it to add a bit of class to the proceedings? (And who needs class when you have ads like this? Oh.)

Anyway, this year, even more ads have debuted — partially or fully — online. So things are different. There isn't the same element of surprise, and there are longer online versions to watch (and forward to your friends). Thus far, the cache of being a 'Super Bowl ad' seems to be in tact, with the added value of the Internet giving advertisers bigger bang for their (very large) buck. (Or, in the case of Soda Stream, an even better deal, with a viral video and no airing of the Scarlett Johansson ad.)

There weren't a lot of stand-outs, though. In our opinion, the best ad was Duracell's Trust Your Power, featuring Seattle Seahawk's deaf running back, Derrick Coleman. While we like a laugh as much as the next Super Bowl (ad) viewer, substance wins here.

 

Lots of people loved the Seinfeld Reunion ad for Comedians in Cars Getting Coffee, but it didn't really do it for us. The car ads weren't great, either. Laurence Fishburne's Matrix ad was ridiculous. Nessum Dorma in the backseat? Honda's Hugfest and Jaguar's British Villans tried too hard. And Audi's A3 ad about design without compromise was downright silly. Volkswagen fared better with Wings, but if we want to watch a good VW ad, we just go back to The Force, featuring the mini Darth Vader.

Doritos' Finger Cleaner gets featured here for making us laugh out loud. Weird, weird, weird. And funny.

 

My measure for Budweiser ads if whether or not I tear up. I didn't tear up at this year's ad, A Hero's Welcome, but did think that Puppy Love was pretty sweet. (And I can tear up on-demand thinking of last year's ad, Brotherhood, showing a Clydesdale breaking away from a parade to see the cute guy who raised him, who also appears in Puppy Love.) But I'm a sucker.