More than 55,000 interviews with consumers were conducted across the 15 largest markets in the world to measure the corporate reputation of the 100 most visible companies.
The Walt Disney Company and Google have the best corporate reputations in the world with consumers, according to Reputation Institute’s 2014 Global RepTrak® 100 study.
The best companies in the world like The Walt Disney Company and Google see reputation as an input to their strategy not as a passive output from their communications. They use feedback from customers and other key stakeholders to make better business decisions, and that is what makes them trusted and relevant. By working systematically with reputation they have a clear understanding of where to invest and what to say, which increase their return on investments.
World’s Most Reputable Companies – Tier 1
=1. Walt Disney
Reputation Institute 2014 Global RepTrak® 100 study key findings:
Rolex rated no. 1 for products and services by consumers
Apple considered the most innovative company by consumers
Google considered the best place to work by consumers
BMW rated no. 1 for governance by consumers
The Walt Disney Company considered the best corporate citizen by consumers
Google rated no. 1 for its leadership by consumers
Google rated no. 1 for its financial performance by consumers
Amazon has the best reputation in North America
Sony has the best reputation in Europe
Google has the best reputation in Latin America
Rolex has the best reputation in Asia