According to Sky Sports, Real Madrid striker Cristiano Ronaldo has been named the world's most marketable footballer. Barcelona’s Lionel Messi came in second, ahead of club team-mate Gerard Pique in third.
The study “was based on marketing research that involved a global study looking at measured perceptions of over 6,500 people in 13 countries.”
“The index used measured the public perception of eight different attributes of the players including appeal and influence on modern society.”
“Almost 84 percent of people surveyed had heard of Ronaldo with 72 per cent revealing they 'liked' the former Manchester United star.”
Despite falling short in the race for La Liga, Ronaldo’s has enjoyed a fruitful season with Los Blancos. He blitzed his way to an incredible 51 goals in 47 games, including a competition record of 17 goals in the Champions League.
The pinnacle of his campaign arrived last Saturday as Real overcame city rivals Atletico in Lisbon; establishing themselves as the ‘Champions of Europe’ for the 10th time in their history.
Meanwhile, fans of the Premier League will be surprised to hear Fernando Torres’ name in the top five. The Chelsea. Despite struggling for form since his move to Stamford Bridge, the Spaniard retains a large following in markets such as China.
The former Atletico-man has scored just five goals in 28 top flight appearances this season, but it seems his past reputation has been maintained at a world-wide level.