Forget transfers, Arsenal stand to benefit greatly from World Cup

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The Gunners' pre-season tour of USA could not come at a better time considering the feel-good factor the USMNT built up in their homeland.

From Will Ferrell to Teddy Goalsevelt and from the all-consuming and ever-catchy I Believe That We Will Win! chant to the lasting images of extremely large crowds cheering on the Team USA from popular hotspots in Chicago like Grant Park, New York City and Seattle… the USMNT needed no second invitation to become everyone's favourite second team (after their own) at the FIFA World Cup in Brazil.

Popularity in soccer has exploded State-side and the team spirit that their national team embodied helped provide much cheer in the host nation and domestically - and Arsenal now stand to greatly benefit from that feel-good atmosphere.

The World Cup can often benefit teams at club-level as managers look to the tournament for the next superstar… James Rodriguez, the star of the competition, is on the cusp of a big-money move from AS Monaco to Real Madrid while Chilean sensation Alexis Sanchez transferred to the Gunners earlier in the month.

For Arsene Wenger, the World Cup is a gift that will keep on giving as, after landing Sanchez, Arsenal now stand to capitalise on the popularity of the sport in the USA.

Commenting on how Americans have now taken to the sport, Wenger said: "It is the first time since I [have been to a] World Cup [where] I've been stopped by so many American people.

"I can tell you something I'm completely convinced of - before people didn't know who you were, but now every American guy I met knows Arsenal, knows England and knows the Premier League. The enthusiasm about soccer in the States is new but big."

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Arsenal travel to the USA later in the week in order to engage in promotional events and participate in a pre-season friendly against club legend Thierry Henry's New York Red Bulls team.

"I expect us to have a good crowd there," said Wenger. "I hope that we can help to develop the interest in the game and that we can play a good match there to make people enjoy it. It is the perfect time to go. I always wanted to go with Arsenal to the United States, so I'm personally very happy to do it."

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