Juventus couldn't find the target in their pre-season friendly against Cesena, possibly intensifying the Bianconeri's striker search.
Massimiliano Allegri's start to life at Juventus has left a lot to be desired as a humiliation against an amateur side was followed up by a stalemate.
Allegri was brought in to replace Antonio Conte, who had delivered three consecutive titles, and the ex-AC Milan man wasn't a popular choice with fans.
While pre-season friendlies count for very little, a 3-2 loss to Sixth Division side Lucento left Juventus red-faced and a 0-0 draw against Cesena won't have eased the pressure.
The loss of new signing Alvaro Morata to a knee injury in his first training session looks likely to force Juventus back into the transfer market, and this latest showing made that foray almost an inevitability.
Allegri played returned to Conte's 3-5-2 formation against newly promoted Serie A side Cesena after the experiment with 4-2-3-1, but the Italian champions came up against a resolute side who gave them very little respect.
Former Arsenal linked forward Sebastian Giovinco led the line with Fernando Llorente while Andrea Pirlo started in midfield in a strong line-up.
However, there was very little activity to speak of and Allegri rang the changes at half-time sending on Claudio Marchisio, Simone Pepe, Angelo Ogbonna, Martin Caceres, Luca Marrone and Kwadwo Asamoah on.
The second half was even worse. Juventus dominated possession but never really posed any significant goal threat.
The home crowd warmly applauded the pink-shirted Cesena players for holding their more illustrious opponents, but Allegri has a lot to reflect on.
"I was pleased with my players' attitudes," Allegri insisted.
"It's true that we didn't create a lot of chances but I saw some good reactions from my players and nobody got injured."
Can Juventus succeed under Max Allegri?