The Reds boss says his side are looking for a new forward but sees plenty of goals even without one.
The Reds sold Luis Suarez for £75 million this summer - with the Uruguayan scoring 31 Premier League goals last season - but have only replaced him with Rickie Lambert.
Rodgers says the club will look to add new forwards to support Daniel Sturridge but has insisted that he will not buy if the player is not the right fit.
Indeed, the Liverpool coach believes there are 'goals and intensity' within his current squad.
"We'll aim to do that [add a striker] right until the end. The money is there but it's not as if there's panic to buy," he told reporters at a pre-match press conference.
"It is something we will look to complete before the end of the window but, if we do not add upfront, it means the right player did not become available to us.
"We’ve got goals in the team, intensity, Suarez leaving makes no difference to that. We’ve proved that before.
"People will automatically look at Man City and Chelsea to win the title, we’re up there to challenge and be competitive again."
Meanwhile, Rodgers also revealed that the Reds' summer outlay may be their biggest for some time to come.
"This summer will probably be our biggest transfer window for the next two years," he said
Liverpool face Southampton in their Premier League opener on Sunday.
Can Liverpool cope without another striker?