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Fitspo: how strong became the new skinny

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Health has become fetishised on social media by ‘fitspiration’ devotees posting pictures of ‘clean’ food and gym-tight abs. But does the trend inspire better living – or is it promoting a new form of body fascism?

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The Summer Six

"It's what happens when you sit outside every night, drinking wine." At least it's better than the Freshman 15, I thought, but is it? That goes on over nine months. This goes on over three, or four if you're lucky.

fitness

Fitspo: how strong became the new skinny

Health has become fetishised on social media by ‘fitspiration’ devotees posting pictures of ‘clean’ food and gym-tight abs. But does the trend inspire better living – or is it promoting a new form of body fascism?

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