The world premiere of a Woody Allen film is always a bit of an event, and on the back of his revived box office fortunes (with Midnight in Paris) and critical reputation (for the Oscar-winning Blue Jasmine), his new one, Magic in the Moonlight, has been anticipated with some fervour.
An incredible true story, The Railway Man tells the story of a British soldier held captive by the Japanese.
This is a flat-footed remake of a mildly amusing 1966 caper movie starring Michael Caine as a cockney conman posing as an aristocrat who hires chorus girl Shirley MacLaine to help him cheat the infinitely rich Herbert Lom in Hong Kong and in a fictitious Arab state.
Universal's pre-Easter release of family movie Hop scored the biggest US launch of the year so far on an estimated $38.1m, but it remains to be seen whether the numbers will hold up when the studio issues confirmed results later on Monday.
Even now, the die is being cast.
Around the world, but mostly in Hollywood, film folks' letterboxes and inboxes are filling up fast.