The message is crystal clear: do not buy Lady Gaga's latest album or download tracks because she is "over" and "no longer relevant".
Here's the key to buying art: Buy what you love and want to live with. (And, of course, what you can afford.) One of the biggest names in art is making this even easier.
In the nineties when a then-unknown artist called Damien decided to saw a shark in half, preserve it in formaldehyde, and display it as art, it was controversial, to say the least. Twenty years on and the now filthy rich, Mr Hirst offers up his art – this time a chicken riding on top of a cow – for the more conventional purpose of helping to market a restaurant.
Damien Hirst, the world's richest living artist, answers questions on money and mass produced art.