Responses have been mixed to say the very least. TechCrunch called it "hideous", Wired went for "weird", but NIntendo is hoping the new 2DS handheld console will work alongside the Wii U price cut to boost sales in the crucial Christmas season.
Reggie Fils-Aime says the battle will be fought and won on software.
One of the regular criticisms of Android in general (and its Google Play app store in particular) is that people don't spend money on apps there.
Nationwide UK supermarket abandons Nintendo’s newest consoles.
Marketing man Pete Hines says it doesn't have any plans to work on limping next-gen console.
Poor sales kill off hopes for a sequel admits CEO Guillemot.
Company hails sales results as the popular home console looks set to topple Nintendo's success story.
CEO Satoru Iwata hopes to turn round the Wii U's fortunes by focusing on games.
New catachable monsters revealed for upcoming 3DS debut
Weaving a decades-spanning yarn about the fictitious land of Ylisstol and its monarchy, Fire Emblem offers plenty of familial intrigue in its distinct brand of turn-based strategy.