Chocs away! At last, we get to see the much touted stage musical based on Roald Dahl's children's classic.
So Charlie, Willy Wonka, Violet Beauregarde, Mike Teavee, Veruca Salt and Augustus Gloop (the "great, big, greedy nincompoop") are about to arrive at London's Theatre Royal Drury Lane, in a musical version of Roald Dahl's bestselling childrens' novel Charlie and the Chocolate Factory.
There are, says David Greig, two ways to stage Roald Dahl's Charlie and the Chocolate Factory: the Charlie Bucket way or the Willy Wonka way.
"I wouldn't be seen dead with a woman old enough to be my wife," a Hollywood celebrity once remarked.
To onlookers, it might seem like a dream come true: the chance to engage with an incomparable cinema icon and find one's place in movie history.
"Musicals can tackle anything," says Rufus Norris.
The next James Bond film is already being planned and producers hope to announce a director soon, executives said on Tuesday.
In a quiet US box office week, where the loudest noise was that of approaching hobbits, Skyfall reclaimed the No 1 spot for the first time since it debuted four weeks ago.