The likes of Breaking Bad, Homeland and Downton Abbey are providing inspiration for baby names. But how might life turn out for today's Baby Skylers, Baby Brodys and Baby Violets?
It may not be quite what George Osborne had in mind to boost the economy, but the UK is leading the way in the "march of the daters" as more than 9 million Britons log on to find love and sex.
Amelia and Harry were the most common names for baby girls and boys in 2011 across England and Wales. Amelia had been the fifth most popular baby girl's name in 2010 and Harry the third most popular among newborn boys.