West Ham United clinched promotion back to the Premier League this weekend, but the time for celebration will soon stop, and turn to the serious business of staying up.
David Gold had a smile from ear to ear, Mark Noble was proudly wearing the play‑off winner's medal that was going with him on his stag-do in Dubai later that evening while the man who scored the opening goal and also had a hand in the winner could not help but chuckle at the "Sex, Drugs and Carlton Cole" banner held up by West Ham United supporters. "I can't condone the drugs part," Cole said, "but sex, we all love. You know what I mean?"
Sam Allardyce hailed Ricardo Vaz Tê as one of his best ever signings after the player he bought from Barnsley in January scored the goal that earned West Ham promotion at the first attempt.
Sam Allardyce did not have to field the question. He knew that it would have been forthcoming in defeat. "Sam, do you fear the sack?" The West Ham manager has lived on the edge of a knife since last August, when the season began with a home loss to Cardiff. Failure here would have felt fatal. Instead, joy and relief made for a heady cocktail. After a trying campaign in which Allardyce has struggled at times for East End hearts and purist minds, he can at last look forward with optimism.
Sam Allardyce has an evolutionary theory for his particular species. "As a manager," he says, "you accept that you need a double skin: a rhino's skin and an elephant's skin to survive in the job."
West Ham are one step away from returning to the Premier League after easing their way into the Championship play-off final with an emphatic victory over Cardiff City. Goals from Kevin Nolan, Ricardo Vaz Tê and Nicky Maynard enabled Sam Allardyce's side to improve on their first-leg victory and complete a 5-0 aggregate triumph. West Ham will take on either Blackpool or Birmingham City at Wembley on 19 May and will begin as strong favourites after a pair of semi-final performances worthy of the most expensive squad in the second tier.
West Ham United's erratic home form will ensure they approach the second leg on Monday with a degree of caution but Sam Allardyce and his players are within touching distance of a place in the play-off final after this convincing victory. Two first-half goals from Jack Collison, the second of which took a huge deflection off Liam Lawrence, enhanced West Ham's reputation as a team never more comfortable than when on their travels.